Wedding Marketing 101: January Boot Camp

(a bunch of free stuff we're doing in January,
for wedding suppliers to get their shit together)

Walnut Wasp is a small creative agency that specialises in marketing collateral for F&B and for the alternative wedding market. We're a small team offering a range of creative services - photography, video production, graphic design including web design and branding - for clients like Highland Park Whisky, Equi's Ice Cream, and Drygate Brewery.

Starting on Monday January 15th, we're launching a fortnight of online videos that's aimed at getting wedding suppliers up to scratch with their marketing efforts. We'll be posting four in-depth videos to Facebook and YouTube covering separate aspects of marketing for wedding businesses - there's an itinerary outlined below - and we'll be doing a live video Q&A after each instalment in our new, dedicated Facebook group:

facebook.com/groups/weddingmarketing101 

This series is a great fit for wedding related businesses who are looking to move up a gear in terms of acquiring a particular style of wedding or client, or hoping to increase their pricing; it's ideal for businesses that are in their first few years of trading and aren't yet booking out to capacity; it's also a great place to start for businesses that are looking to expand into the wedding space.

What does it cost?

The primary content is free and will be published publicly on Facebook and YouTube; the Q&As will take place in the Facebook group and entry will cost you one contact email address. 

How do I sign up? 

Click the button below, or sign up for email alerts when a new video goes out!

Itinerary:

Brand Fundamentals 

video launches on Facebook/YouTube on Monday 15th January 2018, 6.30pm GMT;
live Q&A video in the Facebook group at 8pm GMT (same day).

A chat about the fundamentals of differentiating yourself in the crowded wedding market, and using your brand to emphasise your key strengths.

Pricing, Market Research, and SEO

video launches on Facebook/YouTube on Thursday 18th January 2018, 10.30am GMT;
live Q&A video in the Facebook group at 12 noon GMT (same day).

Discussion of pricing strategy, keyword research, competitor analysis, and some basic SEO principles to consider. 

Content Marketing and Social Media Strategy

video launches on Facebook/YouTube on Monday 22nd January 2018, 6.30pm GMT;
live Q&A video in the Facebook group at 8pm GMT (same day).

A chat about good social media strategies in 2018, and smart blogging/content marketing practices to get ahead. 

How to Spend Money on Ads and Target Effectively

video launches on Facebook/YouTube on Thursday 25th January 2018, 2.30pm GMT;
live Q&A video in the Facebook group at 4pm GMT (same day).

Discussion about how to spend money on advertising, and what targeting options to use to reach prospective brides and/or grooms.